LUNEL.
Lunel was a fashion label I worked on, including the name, visual identity, custom Shopify storefront and marketing funnel. The label eventually closed when there was no longer enough time to keep it going. I keep it here because it’s what first sparked my interest in web design and branding.
Shopify LiquidBrandingMarketing
Current status: Discontinued
Background
Lunel Paris was a clothing label I co-founded and ran with a business partner. I named it, built the visual identity and wrote a custom Shopify storefront in Liquid instead of adapting a stock theme.
I also made the ads and managed the path between the first impression and checkout. We later wound the brand down. It stays here because I worked on the whole thing and real customers used it.
Lunel Paris
Campaign reel.
LUNEL.
