About

Hi, I’m Ruben, a Commercial Economics student and designer based in Groningen. I have a habit of looking at repetitive work and immediately wondering how it could be automated. That curiosity has pulled me into interface design, branding, product development and AI. I enjoy taking an idea beyond the design stage and turning it into something that actually works.

Lately, I’ve been getting deeper into AI development, particularly pipelines, agents and the systems behind them. Most of what I know comes from building things myself, finding out where they break and improving them as I go.

When I’m away from my desk, I’m usually at the gym, out for a run or spending time with friends. My mind rarely stops building, though. There’s almost always an idea in the background that I want to try next.